As Featured In

Bonnie Smith — Studio | B — As Featured In the Media


Brand Experience Executive.
Diversity Thought Leader.
Brand Steward.


Bonnie is an established expert in the marketing and media industry with a unique combination of 20+ years experience as a brand and agency marketer. She has been recognized as a revenue-driving, brand-building and results-oriented marketing professional and strategic partner. 

Her superpower is connecting Fortune 50 brands with the world’s most powerful consumer: women—with an unsurpassed expertise on women of color.

Bonnie is an expert in connecting brands and media outlets with the demographic of the greatest untapped potential and largest projected growth, and is recognized for coining the term “unique and vivid,” evolving the descriptor of the demographic of underrepresented women, giving dimension and depth to this multi-dimensional, valuable and savvy consumer. 

Read more about Bonnie

She is known for developing some of red carpet season’s most high profile events for Entertainment Weekly, ESSENCE and PEOPLE en Español, including The Sundance Film Festival, Pre-Emmy Party and Island Def Jam Grammy Party.

Fueled by a shared mission and vision, Bonnie recently re-joined Jack Morton Worldwide to create, launch and lead Vivi, a new diversity-driven, brand experience collective that celebrates the intersectionality of women, with an emphasis on women of color. Vivi combines the success and nuanced cultural knowledge of Studio B, the diversity-driven creative agency and consultancy founded by Bonnie, with the unmatched global scale and extraordinary talent of Jack Morton.

As founder & CEO of Studio B, Bonnie bootstrapped her business in 2014 from a consultancy to a brand experience agency with clients such as COVERGIRL, P&G, Aveeno, Showtime Networks, NBC Sports and more. 

Her expertise has been featured in Adweek’s D&I spotlight on Black-owned agency leaders, NBC New York’s African Americans and Advertising segment and Forbes CMO Next 2019. She was also named a Crain’s Chicago Notable Entrepreneur and one of Biz Bash’s Most Innovative People in Events. Industry-leading awards include the 25th ESSENCE Festival Editor’s Choice, Lifestyle Legend Award for Always Discreet, the 2019 ANA Multicultural Excellence Award and 2019 Ex Award for P&G’s My Black is Beautiful ESSENCE Festival campaign.

Her passions include her family, chocolate and Italy, and making opportunities equitable and accessible for all. She is a proud member of the WINGS Metro Leadership Council, the largest domestic violence agency in the state of Illinois and Goldman Sachs’ 10,000 Small Businesses Chicago Cohort 28.