CHALLENGE

Create a targeted launch plan to announce The Mom Project’s new initiative, RISE, powered by MomProject.org. Develop a go-to-market plan for year one.

INSIGHT

Women of color face many challenges in their careers, the lack of support in the workplace and at home. Many times they are the breadwinners and primary caregivers.

SOLUTION

A strategic roadmap with effective, grassroots plans to reach moms who are viable candidates for the RISE program. Our insights and best practices helped build relationships with women of color and develop strategic partnerships with community ambassadors, experts, micro influencers, and community organizations.

IMPACT

• Secured (4) four high profile strategic partners and growing
• 90% success rate against goal for number of program participants at launch
• Generated press in top media outlets for launch including: The Business Journals, Toolbox, Yahoo Finance
• Increased Momproject.org LinkedIn followers by 255 followers
• YouTube launch video views: 323+ views