P&G MY BLACK IS BEAUTIFUL
July 2020| New Orleans
Introduce the NEW MBIB Golden Milk collection, reinforcing the RTB “inspired by you, especially for you.” Highlight the key benefits and ingredient story.
Young, Black & Proud. Black millennial women are multidimensional. Ambitious, confident, loyal to her tribe. Her hair is her canvas and a representation of how she expresses herself on her own terms.
All Black. All Beauty. Designed an unapologetic, thought-provoking and memorable journey rooted in storytelling and brand beliefs. Every moment and touchpoint brought to life empowerment, self-expression, texture and pride.
- Successful product launch with retail partner Sally Beauty.
- Hired 83% woman-owned, 67% black-woman-owned vendors/artists/entrepreneurs.