ABOUT
Studio B is a diversity-driven, woman-owned brand experience agency that specializes in producing consumer, influencer and customer experiences
for women, by women.
WHAT WE BELIEVE
More than connection or engagement, we believe in expression.
We believe in creating experiences that effectively answer the unique need of vivid women of every age, race and ability in every stage of their lives. We celebrate everything they are, the battles they have won, the strength in their character, their style and unique voice they have to offer the world.
We believe in living each day with courage.
We see the world as multi-faceted and multi-generational.
We believe that you don’t need to try hard to be yourself.
We believe in celebrating the zest in life and not overlooking moments.
WHAT WE DO
We bring deep industry knowledge, sharp human insights and the best, passionate people to the table to produce best-in-class experiences that genuinely give life to brands and the women who matter most to them. Our strategic partnerships not only bring the best value and talent to our clients, but also help to connect with their consumer in the most impactful way.
OUR SERVICES
Experiential Marketing + Influencer Engagement
Strategic Partnerships + Sponsorship Activation
AUDIENCE INSIGHTS + EXPERTISE
UNIQUE, VIVID WOMEN in all stages of life
OUR CLIENTS
We’re proud to deliver best-in-class experiences for some of the nation’s leading brands.
MEET OUR FOUNDER
BONNIE SMITH | FOUNDER, CEO
Bonnie is an established expert in the marketing and media industry with a unique combination of 17+ years experience as a brand and agency marketer. She has been recognized as a revenue-driving, brand-building and results-oriented marketing professional and strategic partner, creating brand experiences for top brands such as Pampers, COVERGIRL, P&G’s My Black is Beautiful, Always, Kraft, Bank of America, L’Oreal Paris, SoftSheen-Carson and top media brands including ESSENCE, PEOPLE en Español and Entertainment Weekly magazine.
As part of the event marketing team at Time Inc., Bonnie was responsible for the development of high profile entertainment and media events that leveraged the power of the brands to advertisers, media executives, influencers and celebrity talent. These events included The Sundance Film Festival, Pre Emmy Party, Island Def Jam Grammy Party and more.
As an Account Director at Jack Morton Worldwide, a global experiential agency, Bonnie worked with Fortune 500 clients designing and producing impactful brand experiences. During that time, she led her teams to win two prominent awards as part of the Procter & Gamble My Black is Beautiful brand experience at ESSENCE Festival: Event Marketer/Event Tech Awards ‘Gold’ winner for Best Use of Social Media and Interpublic Group’s (IPG) Inclusion Award ‘Silver’ in the Inclusive Marketing Initiative of the Year category.
In 2014 Bonnie founded Studio B to fuel her entrepreneurial spirit and follow her passion for designing and producing diverse events and experiences that celebrate the lives of unique and vivid women. Studio B is proud to be a 2019 Ex Award Winner ‘Gold’ for Best Multicultural Event Campaign and nationally certified by the Chicago Minority Supplier Development Council. Client partners include COVERGIRL, P&G’s My Black Is Beautiful, Bevel, ESSENCE, Sally Hansen, Midwest Living and Showtime Networks to name a few.
Bonnie has a B.A. in Speech Communications from the University of Illinois Urbana-Champaign, a degree in Art History, Italian Language and Culture from L’Universita Per Stranieri, Siena, Italy and a certificate from The Executive Leadership Council: The Institute for Leadership & Development.