April + July 2018 | NYC, Los Angeles
Design and activate a highly interactive, engaging and educational booth experience at Beautycon Festival that showcases the new Sally Hansen brand and “Self-Made Beauty” positioning.
A modern, on-trend, fashion-inspired studio apartment that immersed millennial festival-goers in an “always-on salon at home” setting. The booth environment created a compelling, creative space for influencer and consumer-generated content and positioned Sally Hansen as a trusted source of beauty expertise.
- 1.4M+ multi-channel social media impressions
- A 3D “LA” photo experience made out of Sally Hansen Insta-Dri nail polish (exclusive to BCLA)
- Insta-Dri nail polish, Airbrush Legs and Sally Hansen branded premium giveaways
- DIY nail design and nail care trial engagements
- A digital mani-cam photo experience
- Exclusive meet and greets and nail art with influencers and popular nail artists