CHALLENGE

Highlight female empowerment in sports in an immersive experience for sales clients, business leaders, press, and influencers to introduce them to the new On Her Turf media brand by NBC Sports.

INSIGHT

94% of women C-suite executives played youth sports – a powerful link between athletics, career achievement and social impact. Empower the next generation of women to be the best version of themselves, on and off the field.

SOLUTION

The Power House showed that On Her Turf is a platform with immense power to spotlight brands looking to capture the hearts of an active female audience. Each installation showcased a creative representation of OHT’s mission with an inspiring female athlete.

IMPACT

• Engaging panel discussions with Today Show West Coast Anchor, Dateline NBC Correspondent and author Natalie Morales, SanFrancisco 49ers Offensive Assistant Coach Katie Sowers and 2x World Cup Champion, Olympic Gold Medalist and FIFA World Player of the Year Carli Lloyd
• Immersed sales clients, business leaders and press in the different platform experiences to truly understand key partnership opportunities within OHT platforms: Instagram channel, video production, podcast and in-market events.
• Brought awareness to the scale and scope of On Her Turf; how the platform highlights women’s empowerment through the avenue of sports and the impact OHT has on their fans’ understanding and enjoyment of sports.