MY BLACK IS BEAUTIFUL ESSENCE FESTIVALJuly 2017 | New Orleans
Design a renewed My Black Is Beautiful ESSENCE Festival brand experience that celebrates the diverse collective of black women that serve as catalysts for MBIB’s change-effecting movement and sets the stage for a new dialogue about beauty and bias.
Our booth unveiled MBIB’s new brand voice through high-impact visuals, an empowering and expressive environment and a high-touch, elevated ESSENCE Festival experience that celebrated beauty, pride, heritage and confidence throughout. Partner brand activations included Olay, Pantene Gold Series, Herbal Essences, Head & Shoulders, Aussie, Secret and Crest.
Delivered 85,000+ consumer engagements and interactions through
- a MBIB declaration photo experience designed to express her black beauty with declaration statements My Black is Unapologetic, My Black is Flawlessly Woke, My Black is Magical
- 1:1 beauty & style engagements
- product sample distribution via premium gift bags
- MBIB My Black is Unapologetic and My Black is Powerful t-shirts
- Walmart drive-to-retail engagements and high-impact merchandising for Pantene Gold Series