MY BLACK IS BEAUTIFUL BLACK WOMEN'S EXPO CHICAGO

April 2017 | Chicago

CHALLENGE

Be the most popular beauty activation at The Black Women’s Expo to drive excitement, engagement, trial and education around My Black Is Beautiful P&G products for African American women.

SOLUTION

We delivered brand and product awareness in high-touch trial environments to seamlessly connect the MBIB experience with purchase intent for P&G partner brands. Partner brand activations included Olay, Pantene Gold Series, Herbal Essences, Head & Shoulders, Aussie and Tampax.

IMPACT

MBIB was the most popular beauty activation for the entire weekend! Our team delivered 75,000+ consumer engagements and interactions through

  • partner brand beauty engagements, trial and styling
  • product sample distribution via premium gift bags
  • MBIB branded premiums
  • Walgreens drive-to-retail engagements